Curtain Up for E+E Elektronik’s New Brand Identity
Innovative products, cooperative relationships and sustainable action – this is what E+E Elektronik has embodied for more than 40 years. As a visible sign of its continuous development and advancing internationalisation, the Austrian sensor manufacturer is now taking to the stage with a fresh corporate design. The company remains true to its brand promise "your partner in sensor technology".
New Brand Identity – but the Promise Remains
While modernising the brand identity, care was taken to continue central key elements of the previous look. The new logo was reduced to its essential constituents.
The familiar green "E+E" and the slogan "your partner in sensor technology" have been retained and shifted into the focus. With this core message, the company is underscoring its commitment to long-term partnerships with its customers, sales partners and suppliers.
Partnership at Eye Level
"Thanks to our new image, we can showcase ourselves in a state-of-the-art way, with clear lines and a high recognition value. Over the years, we have continued to develop and expand our global presence. Now is the right time for us to use our new corporate design to communicate our brand promise even more strongly to the outside world and make it more visible," say the two managing directors Heinz Kindlhofer and Wolfgang Timelthaler.
"Our promise 'your partner in sensor technology', means that we focus on our customers, business partners and employees alike. We live a partnership at eye level," emphasise Kindlhofer and Timelthaler in unison.
Committed to the New Look
The worldwide changeover of internal and external communication media and channels to the new image is being rolled out gradually and with a view to conserving resources. In addition to its headquarters in Engerwitzdorf, the company now has six branches around the globe. The aim of the new branding is to create a consistent, clear and internationally comprehensible brand image.
The new look of E+E Elektronik is already visible on the newly designed corporate website.
How It All Began – the E+E Logo over Time
Founded in 1979 under the ownership of the state-owned VOEST ALPINE AG, E+E Elektronik first appeared with its own company logo after its privatisation in 1991. In the course of its development into a globally operating sensor specialist with now more than 400 employees, the E+E logo went through various stages of evolution.